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Nurture Sync: keeping doulas with the families who need them

The two founders of Nested & Nurtured support families through one of the biggest moments of their lives. That's the work. Everything else should make room for it.

Client: Nested & Nurtured
Business: Doula practice
Levels: 1 and 2: Intake, Dashboard

What was slowing it down

Births don't keep a schedule. Matching each family with an available doula, tracking who's on call, and watching capacity across the team was a complex puzzle worked out by hand. At the same time, the founders were launching a luxury retreat. The juggling was taking attention that belonged to families.

What I built

Nurture Sync, a custom app for the practice
An intake queue for new families
Doula profiles and assignments
Team capacity: on-call births and scheduled hours for each doula
Approvals and Gantt-style scheduling
Prompts when a client has only booked one service
Competitive analyses, strategy documents, and a retreat partners sheet

Nurture Sync dashboard — The dashboard. New families, active sessions, and who has room.

Nurture Sync team capacity view — Team capacity. Client names blurred.

What it makes possible

The founders see who's on call, who has room, and which new families are waiting, all in one view. Less time solving the scheduling puzzle. More presence with the families in their care.

What's the why behind your business?

Twenty minutes, free. Tell me what you're trying to do and what's slowing it down. I'll tell you what I'd build.

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