Strategy for Purpose-Driven Businesses

Stop running on chaos.
Start running
on systems.

I help small service businesses and mission-driven organizations cut friction, adopt the right technology, and build systems that grow revenue — so you can focus on your clients and your impact instead of your chaos.

Start with a Clarity Audit →
Less Friction · More Revenue · Built to Thrive

The businesses that thrive are the ones that twist with the market — adopting the right technology, tightening their systems, aligning their people. Everything else is just friction. That's especially true when your work is making a difference in the world.

Boulder, Colorado
Lafayette · Louisville · Boulder
Est. 2025

Where we go after the audit

Four engagements.
All revenue-focused.

Every engagement starts with a Clarity Audit — one hour to find exactly where you're leaking revenue. What comes next depends on what we find. These are the four areas that move the needle most.

Wellness practitioners · Service businesses · Mission-driven organizations

Sound familiar?

Pick the one keeping you up at night.

01
Go-To-Market Strategy
You built something good but can't get traction — or you're busy but attracting the wrong clients. I map your ideal buyer, sharpen your positioning, identify the channels where they actually show up, and build the offer structure that converts. Includes ongoing strategic partnership for clients who want continued momentum: monthly planning sessions and a real sounding board for the decisions you can't make alone.
See a sample report →
02
Pricing & Offer Design
You've been charging the same rates for two years and you're afraid to raise them. I run a competitive gap analysis, model tiered and subscription pricing structures, and help you repackage your offers so the value is obvious — and clients stop pushing back on price. The goal: more revenue from the clients you already have.
See a sample report →
03
AI & Systems Automation
You're manually doing work a system should handle — follow-up emails, scheduling, intake, reporting. I identify which parts of your day are automatable, implement the right tools, and design the client journey so people feel cared for and come back. Less friction in your operations means more bandwidth for the work that actually matters.
See a sample report →
04
Brand & Digital Presence
Your website doesn't reflect the quality of your work — or it doesn't exist yet. I help you articulate your mission in a way that resonates, build a digital presence that earns trust before the first conversation, and align your story with the clients and partners you actually want to attract.
See a sample report →
Gina Harrison, founder of Twist & Thrive Consulting

About

Enterprise strategy.
Built for your world.

I'm Gina — a Boulder-based consultant with 15+ years leading customer experience, go-to-market, and operations strategy for SaaS companies. I've built the systems that reduce churn, automate follow-up, and turn chaotic workflows into revenue engines — for companies with hundreds of employees.

Now I bring that same rigor to solo practitioners, small service businesses, and purpose-driven organizations ready to scale their impact. You shouldn't need a Fortune 500 budget to run lean, grow with intention, and stop leaving money on the table.

15+ years in SaaS — customer experience, go-to-market, and operational strategy
Leadership roles across Client Experience, Professional Services, and Onboarding.
Partnered with wellness practices, community-focused businesses, and mission-driven organizations on strategy, systems, and sustainable growth
Based in Boulder — a local in the community you're building in

Case study — Memory Care Project

Built from the inside
of both worlds.

My father has dementia. I've also spent 15+ years building the operational systems that earn trust at scale inside enterprise organizations. Memory Care Project is what happens when those two experiences meet — a practice vertical I built from scratch to close the gap between the care memory care communities deliver and the experience families and staff actually have.

View the live site →
What was built Brand strategy · 5-step methodology · Free assessment tool · Full website · Service packaging · Go-to-market positioning
The problem it solves Poor family communication drives more move-outs than poor care. Communities needed a structured way to close the gap between excellent care delivery and the experience families and staff actually have.
Status Live. Actively forming engagements with memory care and assisted living communities across the region.
The methodology
A 5-step framework built from two sides of the same problem.
Communication, Trust, Education, Engagement, Responsiveness — five pillars designed to close the family experience gap. Built from 15+ years of operational leadership and the lived reality of being a family caregiver.
The positioning
Named the problem nobody had named.
Most communities talk about care quality. Memory Care Project reframes it: poor family communication drives more move-outs than poor care. That insight became the core positioning — and the organizing principle for every service and every engagement.
The build
A full practice vertical, not just a landing page.
Four service offerings. A free structured assessment. A Calendly-integrated discovery flow. A website that earns trust before the first conversation. Strategy, systems, and brand moving together from the start.

Client work

What clarity
looks like.

Working with Gina was the first time someone looked at my whole business — not just a piece of it. She helped me understand my pricing, who I'm actually competing against, and what I should be charging. It changed how I talk about my work.

Solo LMT Practice
Lafayette, CO — Pricing & Competitive Strategy

We came in with a service we believed in and no idea how to explain it to the people who needed it most. Gina helped us find our positioning, clean up our systems, and finally start showing up in a way that matches what we actually do.

Community Service Business
Boulder Metro — Go-To-Market & Brand Strategy

How it works

Simple process.
Serious thinking.

01
Clarity Call
A free 30-minute conversation — no pitch. We learn about your business and share honest initial observations.
02
Audit & Discovery
We dig into your pricing, operations, digital presence, and competitive landscape to find the real opportunities.
03
Strategy Delivery
A clear, specific report and debrief — not a template, not generic advice. A plan built for your business.
04
Ongoing Partnership
For clients who want continued momentum: a monthly fractional engagement that keeps strategy moving forward.

Get in touch

Let's talk about
your business.

Whether you have a specific challenge in mind or just a sense that something could be running better — reach out. The first conversation is always free.

consultwithatwist@gmail.com →